Las Vegas, NVThink like a founder,
create like an artist.
For over 10 years I've been a songwriter. I was signed to a publishing deal where I ended up landing placements with artists like Fifth Harmony, Keyshia Cole, and LeToya Luckett. I was a typical creative. I fell into the stereotype that the art comes first and the business comes later, if it comes at all. After my deal ended, I pivoted to freelance songwriting, which was my first taste of needing to operate more like a business.
In addition to writing songs, I was managing clients, contracts, invoices, metadata, and deadlines. I learned the importance of creating workflows, systems, and searchable databases. I carried all of these new skills and interests into the music licensing company I built, Love Pulse Music. That now has a roster of 20+ artists with music airing on major TV shows like Power Universe on Starz (Force, Ghost, Raising Kanan, etc.), The Chi, and many others.
Somewhere in the middle of running Love Pulse and freelance songwriting, I started making content, sharing what I was learning about the music business and music production on YouTube and Instagram. As my audience continues to grow, I stay curious, learning about the best practices of posting, the changes in the algorithm, and personal branding.
What began as organizing spreadsheets evolved into databases, workflows, automations, AI assistants, and operating systems that now support how our business runs every day. There is something satisfying about taking messy, repetitive processes and turning them into something simple, reliable, and easy for people to use.
My mission is to help indie artists think like a founder, create like an artist.
Specialties
Case Studies
I build operating systems for creative businesses.
Shareable Playlists
Love Pulse Music · Internal tool
The roster's catalog lived in Notion, built for running the business, not for pulling a playlist together fast. Every playlist meant digging through it manually and building a new Dropbox folder for it.
I built a tool that connects to the catalog and filters by tag, mood, and genre, while flagging rights and publishing conflicts automatically.
Every playlist Love Pulse shares now runs through this tool. TV briefs and client requests get a fast turnaround, and each track's metadata shows in a tooltip.
Searchable databases
Rights, splits, and payout status for a 20+ artist roster lived in my head and in scattered email threads. There was no clear way to track a song's placement lifecycle in a production.
I built structured trackers, submission forms, and automations in Notion and ClickUp that capture metadata, rights, and splits. These systems track each song's status from submission through payout.
Rights status is a lookup now, not a guess. The same system runs metadata, invoicing, and the placement lifecycle for the whole roster.
Top performing videos
How I Made My First $100K From Songwriting — No Label, No Manager
Get Paid to Put Your Music on TV (Sync Licensing Explained)
If You’re Still Not Making Money With Your Music, Watch This
Featured in
Lyricist Lab
From pitch to production
Every other year, in a different city, I run Lyricist Lab, a songwriting camp for the Love Pulse roster. I book the venue, set the dates, track the budget, and pitch and land sponsors. In the past we've worked with partners like DistroKid, Output, Novation, and ROLI, who supply funding and gear, often for giveaways, for the artists. I coordinate the schedule, manage roster attendance, and run the live sponsor tagging that puts their brand in front of the room and online.
Songwriting Camps
Biennial — 2023, 2025
As heard in
